Power Users Vs. Empowered Users

Rene Ritchie for iMore:

This isn’t something unique to computing. Time was if you wanted to drive a car, you pretty much had to be a mechanic. Even after those days passed, if you couldn’t pop the hood and fix a problem by the side of the road, many drivers would tell you you had no business being behind the wheel. Now we have automatic transmissions, cruise control, launch systems, ABS brakes, traction control, and cars that park themselves and even drive themselves. Now, if you pop the hood of a car, it looks like something from a sci-fi movie, not something most people could understand, much less even think about fixing by the side of a road.

.. And that was Apple’s plan. It’s always been their plan. From Apple II to Mac to iPad to Siri or whatever’s next, Apple has relentlessly pushed form factor and interface towards the mainstream.

Easy to use. Home button. App. Home button. App. And everything full screen and touchable. This is the charm of Apple, a sophistication wrapped by a minimal pretty gadgets for everyone.

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